Why service improvements matter
The International Journal of Contemporary Hospitality Management confirms that a mere 1% increase in guest satisfaction could lead to a 1.42% increase in RevPAR. That is, taking care of the guest has a direct economic effect.
What guests expect in 2025
Personalization of services
76% of guests are more likely to choose a hotel that offers personalized services.
Guests value a hotel that remembers preferences such as room temperature, breakfast choices, and wake-up times. Preparing for these preferences creates a more personal experience and strengthens loyalty.
CRM systems allow you to collect and analyze guest data in order to:
— Recommend a room in advance,
— Consider dietary preferences,
— Offer individual services based on their past choices.
Digital services
Guests want to manage their stay without calling reception:
— Contactless check-in
— Order room service
— Balance checks and more
Instant communication
Guests expect prompt, useful answers at any time. Responsive communication is now a basic expectation.
Hotel chains investing in guest apps and in-room tablets are seeing returns. Hotels with advanced digital marketing report:
— +20% of direct bookings,
— +15% increase in total income.
Meeting these expectations presents a technical challenge. The right supplier and Connectum’s support service help hotels deliver a reliable experience.
More than 50 hotels trust us with their services. Tell us about your requirements, and our project engineers will propose suitable technology.