For hotel guests, connectivity remains an important selection criterion and directly affects Net Promoter Score (NPS).
NPS measures how likely customers are to recommend a business. A higher score is associated with stronger guest loyalty and repeat visits.
Six recent findings on the value of good Wi‑Fi
1. The Cox Business Survey (June 2025)
58% of Millennials and Generation Z respondents consider fast and reliable Internet and mobile communication to be the most important characteristics when choosing a hotel for business trips.
2. Savills Ireland survey (June 2025)
64% of Irish travelers said high-speed Wi‑Fi is the main factor when choosing a hotel. This is especially true for Generation Z, where this figure reaches 74%.
3. Research Hotel Management / Spectrum Enterprise (June 2023)
51.6% of hoteliers surveyed reported that slow or unreliable Wi‑Fi is the main technological complaint of guests. The lack of free Wi‑Fi, on the other hand, was at the end of the list.
4. Hotel Internet Services study (2022)
In the Hotel Internet Services study, 53% of guests said they were unlikely to return if Wi‑Fi failed to meet expectations. Among hoteliers, 42% identified slow speeds and dropped connections as guest Wi‑Fi problems.
5. The Wi-FiTalents Report (2024)
89% of guests expect free, high-speed Wi‑Fi, while 79% consider Wi‑Fi quality important to their overall hotel rating.
6. Article by Forbes (December 2023)
“Wi‑Fi has become not just a convenience, but a necessity: guests expect a stable and fast Internet for work, communication and entertainment.”
What conclusions can be drawn?
Fast and reliable Wi‑Fi is important to everyone, but especially critical for business travelers and young people. This is still one of the key factors when choosing a hotel.
Reliable equipment alone cannot deliver high-quality coverage. Even the best hardware will fall short if the network design ignores site conditions and guests’ actual requirements.
Good Wi‑Fi design begins with engineering assessment and a preliminary site survey.
Discuss your requirements with a Connectum project engineer and arrange a network audit this month.